December 4, 2010.......Mario Dedivanovic

The countdown is ON! Only eight more days until we witness the master make up artist, Mario Dedivanovic, live and in person. We are super excited at all of the treats his visit is bringing our artists, and your workshop experience! So many cosmetic sponsors have donated only the best for our guests, and we can't wait to share with you! Mario's work is impeccable, and has graced the pages of many editorials and covers. OMG..........we can't wait!!

If you still haven't signed up for the workshop, there is still space available on December 5, 2010. We actually had to extend the hours, and add the Artist Portfolio Event on this day due to the overwhelming response Mario has received. We are the only workshop around giving you the opportunity to meet the artists you admire, and a chance to build your personal portfolio with them. Those coming from out of town, we appreciate you, and travel safe. Looking forward to seeing you all there!

Sign up at http://www.iashops.com/

Master Make Up Artist....Mario Dedivanovic

We are honored and thrilled to announce that Mario Dedivanovic will host our first ever two-day workshop in Los Angeles. So many of you have emailed, called, and asked about him bringing his skills our way....well the wait is over!! He will be here to give everyone the gift of a fabulous beauty lesson on December 4th and 5th.

About Mario...

Talented, motivated and ambitious, sought-after makeup artist Mario Dedivanovic began his beauty career as a fragrance consultant. When women mistook him for a makeup artist and asked for his help, he never hesitated to offer his opinion and apply their makeup for them. After falling in love with the way women would look in the mirror and smile at their transformation, Mario embarked on a career in the beauty industry. Assisting top makeup artists, Mario scored his first agent by the age of 21 and had worked on the sets of major fashion and beauty campaigns alongside the industry’s most influential photographers, models and designers by 23.

Through his assistant work, Mario gained a knack for classic technique and a familiarity with products that has helped cement his status as a master makeup artist. Renowned for his ability to create a flawless face, Mario specializes in subtle transformations, helping women draw out the best version of their natural complexion and features. His emphasis on blending, sculpting and highlighting has established him as a perfectionist, capable of achieving picture-perfect looks. Mario relies on traditional, tried-and-true techniques to achieve modern, fashion-forward results, consistently creating clean, iconic looks.

After a decade of working in the beauty industry, Mario has secured a place among the world’s best and most well-known makeup artists. He has collaborated on countless editorials and red carpet looks for celebrities, all of which showcase the skill, talent, personality and attention to detail that Mario brings to every transformation. Mario Dedivanovic’s celebrity clientele includes Natasha Bedingfield, Kim Kardashian, Eliza Dushku, Michelle Williams, Amanda Bynes, Gina Gershon and many others.
Mario’s work has graced the pages of magazines including Glamour, Teen Vogue, L’Uomo Vogue, Bazaar, Allure and People. In addition, Mario is often tapped for his makeup expertise by publications like Seventeen, People, Glamour , OK! and InStyle. In addition to his immensely popular blog, http://www.blog.makeupbymario.com/, Mario engages with fans via Twitter. With over 32,000 followers, he is the most highly followed makeup artist in the world. When he’s not traveling, Mario lives in his hometowns of New York City and Los Angeles.

Register today at http://www.iashops.com/

Tai Young-Jackson........Make Up Artist

Make up artist, Tai Young-Jackson, has come a long way starting out her career as a fashion designer. From Barbie dolls to Beverly Hills, she is definitely making a name for herself in this industry. Not only is she busy doing make up on some of your favorite celebrities, she is also Creative Director of Industry Art Shops. She is responsible for bringing you Joanna Schlip, Mylah Morales, and next up....Mario Dedivanovic!



There is lots to know as a behind the scenes artist, and she wants to make sure that all artists who aspire to be great have all the tools they need to succeed. The entertainment industry is full of talented, creative, like-minded people, but only a handful are remembered long after their work is done. Tai will be hosting a workshop in Houston, TX on Septemeber 12, 2010 to give aspiring artists an inside look at what it takes to break into the industry.

Her client list dates back to 1998, when she was working at a clothing store and asked to personal shop for Beyonce' and Solange Knowles. They were just starting out then as well. Now her Houston roots have come full circle, working with Michelle Williams of Destiny's Child for various red carpet appearances. Chrisette Michele, Hilary Duff, Venus Williams, Stacey Dash, Kanye West and more have worked with Tai at some point over the last 10 years!

If you're in the Houston area, this workshop/seminar is a must attend, especially if you're serious about your craft. Taking notes from someone who has worked agent free for her entire career is one to watch!! To see more of Tai's work, please visit www.dripobok.com/taiyoung

IAS artists...on the scene!

One of the great things about attending one of our workshops as an artist, novice or veteran, you will be able to get a professional portfolio shot for your book once the workshop is over. IAS teamed up with LA Models on our last workshop with Mylah Morales. The attendees were able to choose their model, and demonstrate a natural beauty look on them. Photographer Ben Cope was on set, along with our fabulous hair styling team, to capture their beautiful work! Mylah was also on hand to answer any questions, and offer suggestions to every artist. Take a look at a few of the shots from the day!

Make up by Valerie Presser, Las Vegas

Make up by Kalle Swann, San Diego

Make up by Jennifer Morgan, http://www.jenmorganmakeup.com/

Special thanks to LA Models, Ben Cope, and our amazing attendees for making the workshop with Mylah Morales a huge success!

Q & A with Mylah Morales...

We were very honored to have the wonderful young ladies of Girls Inc. attend their second workshop with us on February 27th.

Girls Incorporated is a national nonprofit youth organization dedicated to inspiring all girls to be strong, smart, and bold. With roots dating to 1864, Girls Inc has provided vital educational programs to millions of American girls, particularly those in high-risk, under served areas. Today, innovative programs help girls confront subtle societal messages about their value and potential, and prepare them to lead successful, independent, and fulfilling lives.

During one of the breaks Shirelle C. Baggett, Teen Coordinator for Girls Inc, was able to get an exclusive interview with our host Mylah Morales. Here is what she said:

What tips do you have for young girls who want to wear make-up, but are not allowed because of their age, to enhance their look?

Mylah: Good, clean, and healthy skin comes from a healthy diet and drinking water. A diet with fruits, vegetables, and more natural foods, and less junk food will improve their complexion. Also, lip gloss will give a quick improvement.

What advice do you have for girls who pressure themselves to resemble the women in magazines, film, and other forms of media?

Mylah: The women in the media have complete glam squads which are make-up, hair, stylists, etc. Lighting and Photoshop are crucial to getting the image that the girls see in the magazines and on television. That’s the reason why make-up artists get paid big bucks to get them looking the way they do. Under it all, they look like me and you. The girls should appreciate themselves and love themselves from the inside out. Beauty stems from the inside in having confidence in yourself.

What obstacles personal or professional, have you overcome to be successful today?

Mylah: In the beginning when I would work on people in the music industry, that was mostly dominated by African Americans and some people did not want me to work on them because they did not think I knew what I was doing. You have to believe in yourself and never give up to achieve your dreams.

When did you know that you were passionate about make-up?

Mylah: I knew as a very young child, I wanted to be a make-up artist.

If you knew that you were going to be stuck on an island, and you could only take one make-up/cosmetic item, what would it be and why?

Mylah: I would take Manoi Sun Tan Oil with SPF to use all over to moisturize.

Thanks so much again to Mylah, and Girls Inc. for being apart of our amazing day! For more information on Girls Inc. or to make a donation, please visit http://www.girlsinc.org/

Mylah is pictured here (center) with the girls, Chef Ameera, and make up artist Tai Young-Jackson.

Tips on how to achieve the make up look done by Mylah at the workshop....soon to come!

Mylah Morales...Up Close and FABULOUS!

We are all coming off of a beauty high after the workshop Saturday, February 27th hosted by the talented Mylah Morales. She inspired a room full of young women, make up artists, and models as she shared her gift and industry secrets with us!!

Joining us for the event was model/actress, Chanta Patton, who was Mylah's muse for the day. She started off giving Chanta a clean beauty look that could be worn out with friends, or on the red carpet. Using various products to create the look, Mylah's choice items were brushes by Sonia Kashuk, and the NARS Orgasm Illuminator. She also stressed the importance of building and blending the foundation, as she used the Beauty Blender Sponge to do so.

Lunch was catered and served by celebrity chef, Ameera Leguex. Everyone indulged in delicious thai food, and chocolate covered strawberries, while drinking chilled Vita Coco! Chef Ameera has actually cooked for Rihanna, who is also Mylah's client! She also cooks for Lil Wayne, Keri Hilson, and many more!

After lunch, we were in awe as Mylah did her signature smokey look on Chanta. To make sure the students understood her way of creating, Mylah asked one of the attendees to come up and duplicate the smokey look on the model's left eye. Make up artist Carmen Sacca was chosen, and boy did she do a great job!

When asked about her make up techniques, or her reasons for doing certain things, Mylah simply said "you have to feel it." "There are no rules to make up, or certain product to make it look that way, it's your intuition." Once Mylah was done with her demo, the workshop attendees where able to work with products from NARS, and Smashbox on the beautiful ladies of LA Models for their portfolios. Photographer Ben Cope made sure he captured the right angles that emphasized the artists' work!

Overall, the day was a huge success, and Mylah really gave the artists a connection to cherish for a long time. She even spent time talking with the young ladies from Girls Inc. about their non-profit, and what they did for their community.

Thank you Mylah, Opus Beauty and our sponsors New Beauty Magazine, Smashbox, NARS, Secret, Cover Girl, Murad, Vita Coco and Box Eight for such a wonderful event!!

To see more of Mylah's work, and keep up with her busy schedule visit http://www.opusbeauty.com/ and check out their blog.

LINKS:

http://www.smashbox.com/

http://www.opusbeauty.com/

http://www.narscosmetics.com/

http://www.chefameera.com/

http://www.boxeight.com/

http://www.newbeauty.com/

Stay tuned to check out pictures of the make up done by our talented attendees. Let's see what they learned from Mylah!

February 27th....Mylah Morales and more!

As we count down the days to see celebrity make up artist, Mylah Morales, share her beauty secrets with us...take a peek at other special guests that are coming out as well.

Oh, and check how stunning Rihanna looked at this year's Grammy Awards...way to go Mylah!!

Industry Art Shops is teaming up with LA Models to give "great face" for the attendees during our workshop! After Mylah's demonstration, artists are encouraged to try the same look on their own models for the hands-on segment. Once make up is finished, photographer Ben Cope (http://www.bencope.net/), will be on set to shoot beauty shots of each model. There will also be hair stylists available to assist models in getting ready for their close up! Images from this workshop can be used as a great tool in building your book, as you take your career to that next level.

We have a guest model attending who you all may recognize from America's Next Top Model. Cycle 9 winner, Saleisha Stowers, will be Mylah's model for the day. If that's not enough, we dug up this Seventeen Magazine cover that Mylah actually worked on with Saleisha back in February 2008. It's now February 2010, and IAS reunites the ladies to work together once again! There will even be free giveaways from Cover Girl cosmetics throughout the day....how ironic, right? This is a workshop that you won't want to miss!!


It's not too late to sign up, as we still have space left. Visit http://www.iashops.com/ and reserve your seat today!

Mylah Morales is coming.......February 27th!!

RSVP today at info@iashops.com to see Mylah's work up close and personal. Learn tips, tricks, and specific techniques, while networking with the some of the best in the business!

The workshop will be held in Los Angeles on February 27, 2010, benefiting Habitat for Humanity and their continuous efforts in helping build shelter for the survivors in Haiti. For more information or to make a personal donation, please visit http://www.habitat.org/

Remember, the first part of the workshop is the lecture, then on to the hands on portion where make up artists are provided their own agency model for the photo shoot. You don't want to miss this!

Mylah Morales...Make Up Artist

Mylah Morales is keeping busy until her workshop day. Along with Rihanna, Jordin Sparks, Jennifer Hudson, Taraji P. Henson, and Leona Lewis....she has added the beautiful Paula Patton to her roster. Take a look at the glowing mother-to-be on the red carpet with her husband, Robin Thicke.

Here is a behind the scenes look at Jordin Sparks at her "Got Milk" photo shoot. Beautiful Mylah!

Mylah G. Morales...Make Up Artist...is up NEXT!

To continue bringing you the best of the best in this industry, we have invited celebrity make up artist Mylah Morales to come and share her talents with you in February.


Our roster is full of the most sought after behind the scenes talent out there, so bare with us as we solidify dates...If these celebrities need them, we have to be patient as they squeeze in time for us. It just intensifies the want to see what they do that keeps these celebs calling! I'm sure these ladies have her number on speed dial! Wouldn't you?

Visit http://www.opusbeauty.com/ to view more of her fabulous work...

Stay tuned for more updates...in the meantime, please RSVP at info@iashops.com as seating is limited. Remember, make up artists get their own model to demo on, as well as complimentary product to use. Discounts are always available to students so please inquire.

2010's artist sneak peek...

Here is a preview of the make up work done by our next guest host coming in February....

....need we say more?? Introducing, the very gifted, celebrity make up artist

MYLAH MORALES



RSVP at info@iashops.com for the good seats, to see up close how she keeps this A-list fashionista looking so flawless!!

What will 2010 bring?....

Happy New Year to all the artists out there!!

You are in store for quite a treat from IAS for 2010. Whoever hits the red carpet with the hottest make up this year....we want to bring their make up artist to you up close and personal! Send in your thoughts, your ideas, and your picks....we will make it happen!