Reflection on 2011

Looking back on 2011, what was your most INSPIRING or EXCITING beauty moment of the year? Was it booking an awesome job? Purchasing a product you can't live without now? Workshops, classes, events, working with other artists? Often times other people's inspirations and experiences move us to become inspired and make a move. So share the love and let us know!

IAS Hot Spot - Francesca Tolot, makeup artist.

As this Italian makeup artist arrived in Los Angeles, she was already highly recognized in Europe. Francesca landed her first American gig with none other than Madonna and starting out like that only means working with more sought out faces such faces as Beyonce, Eva Longoria and dame Elizabeth Taylor, Janet Jackson, Cindy Crawford and many many more. She's received global recognition by working on iconic magazine covers, video shoots and feature films. Check out more of her fabulous work at http://francescatolot.com/.

 

 

 

 

 

      

               

IAS Artists in Action: More from our August 2011 workshop with Mario Dedivanovic

One of the awesome perks about attending one of our workshops...a photo shoot! We felt the images from this workshop were just too great not to be shared. Here are a few more shots from that day...
Photography by Mark Sacro

Makeup by Adriana Ortega -- Model: Emilia

Makeup by Jackie Aina -- Model: Megan

Makeup by Katherine Perez -- Model: Reena

Makeup by Valeria Nova, from Canada -- Model: Danielle

Makeup by Veronica Abram -- Model: Alex

Great job artists!

A word from our fans

As 2011 comes to an end, we would like to take the opportunity to thank all workshop attendees, from this year and past, for allowing IAS to help elevate their artistry. It is our mission to create an experience of education in the arts like never before. As we look ahead to the new and exciting workshops we have planned for 2012, we leave you with a word from our fans...

"I attended Mario Dedivanovic’s first workshop back in Dec 2010, it was hands down thee best learning experience!! I learned more in those hours than I have in years taking classes...everyone involved was helpful and kind, I look forward to many more workshops. I would recommend any artist that is serious about this industry to come to a workshop! Thank You !"

- jvpartistry

 

"You guys over at IAS are awesome for making it happen...Thank you and cant wait for the next workshop because I am so there!!!!"

- jlacruz

" I’m really happy that I had the opportunity to learn new techniques from one of my favorite make-up artist. It was a great experience."

- Veronica Abram 

"The workshop was so amazing and inspirational!! I’ve been practicing everything I learned! Can’t wait til the next one!!" 

-XTinaDB 

"The concept of IAS, fantastic!!! Making respected industry makeup artist available to other professional and amateur makeup artist is just so inspiring" 

- jpulecio 

"So encouraging to young artists such as myself, and really made me feel empowered and gave me the motivation and confidence to take chances to pursue my passion!"

- StatusMode

Follow us on Twitter, Like us on Facebook and check out our website for the latest information on workshops near you.

A BIG thank you to everyone!

Mario Dedivanovic does it AGAIN!!

Yes that's right, on August 13, 2011 the very talented Mario Dedivanovic graced our presence yet again. This is his 3rd time hosting a workshop for us, and he always gives so much. His tips and tricks alone are enough to kick your personal make up career in gear! Everyone had a blast, and we were very happy to get amazing photographer, Mark Sacro, on board to shoot for the Artist Portfolio Event.

The day started off with artists lined up at the door for entry, eager and patiently waiting to see Mr. Dedivanovic work his magic in person. It's a first come first save event, so seat selection was crucial. We had artists who flew in from New York and Canada, and we were honored that they made the trip. Once Mario hit the stage, all was quiet, and the artists had their pen and paper ready. Mario's model for the day was the beautiful Zuleyka Silver. who was the winner in his model search for the chance to be his "face" for the day. After the flawless make up was done, everyone gathered around and the camera's flashed. Catering for the day was provided by Wood Ranch BBQ & Grill, and Pinkberry was another special treat for all of our guests! Almost too full to continue with the day, twelve artists stayed to participate in the Artist Portfolio Event. Photographer Mark Sacro set up as the make up artists worked on their models, and Mario walked around checking on everyone. The skill in the room that day was amazing. We were very pleased with the turnout, and as you can see below the pictures are beautiful!

Make Up - - Elesia Cunningham

Make Up - - Arianna Jimenez

Special thanks to Mario Dedivanovic for giving our attendees an experience like never before. We also want to thank all of the talented artists who came to share the day with us, we appreciate you supporting the workshops and we strive to only make it better for you. Guests went home with gift bags full of Mario's favorite beauty products! Check his blog for a complete list of all of the sponsors. http://www.makeupbymario.com/

We hope everyone enjoyed their time at 5th and Sunset studios, and we look forward to seeing you at our next workshop! Follow us on Twitter or Facebook to keep up with our next event.

More pictures and future workshop information to come.

In case you missed it....

In this video, Mario Dedivanovic shares his workshop experience with all of you. We sincerely thank him for being so great in hosting this event for all of you artists out there. He is truly devoted to his craft, and he only wants to be involved with the best....so we're grateful he chose Industry Art Shops as his premier workshop/seminar debut! xo Mario....you are AMAZING!!

The artists' speak...

Make Up By--Jamie Choi (Dec. 4th)

It's always great to get feedback from those artists who have attended one of our workshops. We only do this for them to begin with, so we're glad to share some of their thoughts...

"Your workshop was fabulous and I have referred several other people to sign up for your upcoming classes."

"I had a great time! You did such a great job with the event! I can't wait for the next one."

"I really did have the best of time in California and being around so many people that love the art of makeup THANK YOU FOR IT ALL. Keep doing what you do your awesome."

"I really enjoyed Mario's seminar! Thanks so much for putting it on."

"I thought my picture would never come, but when it arrived I was surprised and excited to add it to my portfolio. Thanks so much for the entire experience!"

Thank you all for your support!

Our talented artists...

There is only so much information one can retain when learning something new. This is why we give our attendees the option of choosing our Artist Portfolio Event when signing up to take one of our workshops. It's the opportunity to build your own personal portfolio, using specific techniques shared by our guest host. It's also a time for artists to use products they may have never worked with before, or even choose a model whose skin tone they're not familiar with.

Artists leave their egos at the door, and just focus on doing what they love with other like minded people. Staying humble and consistently practicing your craft will keep you motivated and current in an industry that's constantly changing. Here are some shots from artists who attended the workshop hosted by Mario Dedivanovic. Beautiful job ladies!

Ariana Jimenez - Make Up Artist, Decemeber 4th

Yoco Goto -Make Up Artist, January 16th

Now we can FINALLY dish....

...With so many people not able to attend our workshop with celebrity make up artist, Mario Dedivanovic, we wanted to be careful how we let you in on the experience. Mario has been so gracious in giving us his time and energy for this wonderful event. He cares so much about all artists, so those who were too far away or who just couldn't make the date...we will be doing another one very soon!

There is no greater gift than meeting and gaining words of wisdom from someone you respect and admire. So, we'd like to think that we were able to provide 40 artists with such a gift on December 4th and January 16th! You all love his work, so we wanted you to see him create that flawless face, up close and personal! Mario was not holding back any of his tips and tricks. The attendees were all ears, with pen and paper ready as he shared signature details. Using specific products to achieve his model's look, gave us insight like no other.

During the hands on portion of the workshop, the artists were given a chance to show Mario what they learned on their own model. Mario was able to walk the room offering feedback and suggestions to artists who requested it. We encouraged the artists to step out of their comfort zone, in trying new products and techniques. This particular element of our event is what sets us apart from other workshops out there!

All in all, the day was so inspiring and we were super thankful to Mario and all the artists who attended. We are also grateful for our AMAZING sponsors! A special thanks goes out to Motives, Josie Maran, Sigma Beauty, Smashbox, Murad, Dream Organics, and Reese Robert lashes!